Chocolatier extends accessible braille box beyond the holidays

A box of Purdys Chocolates

by Grocery  Business | December 15, 2021

Purdys Chocolatier’s first-of-its-kind product box uses braille to make shopping for chocolate accessible to the blind community.

The Holiday Braille Box is a box of Purdys chocolates designed specifically for, and with consultation from, the blind and partially sighted community. Purdys will re-release the box in the new year.

The box features braille orientation tabs, a braille chocolate legend and a QR code that brings users who are blind or partially sighted to an accessible screen reader version of the legend.

“The braille on the Purdys box is about more than accessibility, it’s about inclusion. It’s about feeling seen, heard, and cared about as a consumer and frankly, as a person,” says Molly Burke, a leading digital creator in the blind and partially sighted community. “Imagine going 27 years without being able to pick your own chocolates without the help of another person or technology, that’s been my life until now. This is more than a box of chocolates, it’s the sign of change.”

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